
DECADES OF BRAND CREATION EXPERIENCE
STRATEGIC EXPERTISE WITH DESIGN THINKING
Your business already has a brand, it’s who you are, and what people think of you – reputation really matters.
Brands launch, grow and evolve but their identity, language and communications don’t always reflect their true purpose or how they want to be perceived in the future. I can help you to find your brand voice, project your personality and fulfil your potential by providing:
- Brand strategy workshops – insight led and media neutral
- Creative direction and brand identity design
- Brand naming, straplines and copywriting
- Brand and business mentoring
brandad
[ brand-ad ]
Phonetic (Standard)IPA
noun
One who understands the implicit value of brand identity; one who has decades of experience at the highest levels of international branding; one who loves working with small, entrepreneurial start-ups as much as major international organisations; one who lives and breathes the art and science of branding; one who is the go-to authority on brand voice; one who can create a strategic direction and brand name in a day’s team workshop; one who loves his music; one who mentors the next generation; one who understands the power of flexible collaboration; one who delivers the power of agency with the freedom of freelance; one who connects; one who delivers.
- Brand strategy workshops
- Creative direction
- Brand identity design
- Brand naming
- Copywriting
- Business mentoring
About
An iconic international sports brand. A smart new telecoms app. A wilding nature retreat in its conceptual stages. What one thing do they have in common?

By turning to Bill Wallsgrove’s deep pool of experience and natural branding talent, each entity was able to access everything they needed to create or refresh their brand identities. After being a partner and creative director at some of London’s most celebrated international brand design agencies, Bill now brings a completely unique branding approach to the streets and shoreline of Brighton. His Brandad model allows clients to get additional expertise from his cohort of selected and trusted creative partners, across disciplines, delivering a bespoke agency package without the exorbitant, often prohibitive fees.
The Brandad family
CREATIVE COLLABORATORS & FELLOW MUSIC LOVERS
1 Page Websites
From 1 Page Websites, Copywriter and music PR genius Kat, and digital don and lover of all things both heavy and metal, Mike.
Terry Bower
From Inside Stories, Copywriter Terry, frequently spotted front and centre of many a great pub gig.
Sam Knowles
From Insight Agents the original experts in data storytelling. He loves a great live music gig too.
Nick Davis
From Neujuice, Creative Director Nick, often found chilling out behind the strings of his bass guitar.
Sarah Cooper
From Pitchycoo Park, New Business Development guru and Glastonbury compere Sarah.
Studio Blup
A long-term mentor and friend. Creative pioneers, motion illustration, web and 3D tech experiences. They bridge brands with cultural impact.
Case Studies

Representing the Spirit of Rugby, the original rebels with a cause.
Brand workshop. Digital first brand identity. Copywriting. Brand guidelines.

Wilding things.
Mentoring & brand workshop. Brand identity. Creative direction. Illustration and image generation.

A new brand mission and call for action.
Research at the Council’s archives at the University of Brighton. Brand consultancy. Creative Direction.

More than just a workspace.
Brand workshop. Brand architecture. Brand & creative direction. Brand expert mentoring.

Personal branding – Hats off to Sam’s success.
Brand workshop, strategy, creative direction & design. Creative collaboration & sourcing.

Four construction related businesses under one roof.
Brand strategy workshop. Brand architecture. Group brand. identity & guidelines. Corporate strapline.
Blog

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